We love printing big graphics for customers here at Artisan Colour. We also want to make sure that the graphics we produce are effective. If the letters used for the text are too small, created with a font that is not readable, or a color that is hard to differentiate from the background, then the sign is not going to have the desired impact. This article by Signs & Digital Graphics Magazine offers some helpful tips and things to watch out for when designing your sign so that it is able to be seen and easily read from long distances. The formula for how large your graphic letters should be to be read at a certain distance is particularly helpful.
Designing Award-Winning Signs: View from the Road – by Matt Charboneau
In discussing the effectiveness of a sign, we must address three factors that dominate the design process: visibility, legibility and readability.
Optimum legibility: Letter style, size, color, spacing