With Black Friday upon us many people are poised to do some serious power shopping. The increased traffic is a perfect opportunity for retailers to use in-store signs to their advantage.
Signware manufacture, Rose Displays, wrote some great tips on things to consider about your store environment before installing your next campaign. Some of them may sound like common sense, like #1 ‘Know your space’, but each store can hold their own unique set of challenges. They offer some suggestions about areas in your store that can be utilized for signage, like ceilings and floors, that can keep the shoppers engaged at all levels. As well as things you may not have considered, like making sure you large graphic is not placed in front of a door or air conditioning vent where it will blow over. At the end of the article they also provide a check list to help in planning.
Planning a great signware program starts with understanding the particular demands of your store’s environment — everything from its location, to its size and shape. Use this environment guide and checklist to plan ahead, and ensure your signage works with, and not against, your space.
Rule #1: Know your space.
The first step in the process is to consider the layout and general environment of your store. For instance, are you dealing with warehouse-like space that will require large, over-sized graphics, or is your store an intimate boutique where signage will be much smaller? If you are working with a chain of stores, are all of the stores similar in size or do they vary? If some stores are much larger than others, you may need to consider more graphics for those stores, and they may need to be larger and/or in bolder colors to increase their visibility.