Our photography studio is often employed to aid in product shots that are used in catalog or online sales. The perfect image that highlights the product attributes and represents the product accurately is imperative, and part of our specialty at Artisan Colour. How the resulting images are ultimately used in print or website placement can be equally as important. A picture can literally be worth a thousand words. The way that photos are utilized to promote a product or brand can express much more than lines of copy when used properly.
This article by Smashing Magazine offers several suggestions on how to use photography effectively and in turn enhance the consumer experience driving more sales online. Concepts like promoting company brand through imagery, telling a story, evoking an emotional response, and good old fashion demonstrating the attributes of your product in a stylish way are discussed. One topic that maybe can not be stated enough, is to avoid using static stock photography. Investing in quality images that perfectly communicate your product or company image will be duly rewarded with larger sales. Although this article focuses on web commerce, the same concepts apply to traditional print campaigns as well.
How To Use Photos to Sell More Online – James Chudley for Smashing Magazine
This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.
Show Off Product Benefits
The best way to sell products is to let them sell themselves. Consider the Gorilla Pod shown below. The photo demonstrates brilliantly the benefits of the product. The copy is supplementary; the image does the heavy lifting. Let photography do the selling for you as much as possible.