This category contains a variety of blogs related to advertising. Blog topics include color use in advertising as well as color related news like Pantone Color of the Year. You will find tips on how to elevate your product advertising photography. Many blogs contain information about graphics and advertising like commercial signage, window stickers, vehicle wraps and decals, and more. This page is also a resource for information on brand identity and visibility.
With Black Friday upon us many people are poised to do some serious power shopping. The increased traffic is a perfect opportunity for retailers to use in-store signs to their advantage. Signware manufacture, Rose Displays, wrote some great tips on things to consider about your store environment before installing your next campaign. Some of them [...]
For graphics that need to be swapped out or dismantled frequently magnets are a great option. Ideal for trade show booths that need to travel or retail displays that are changed to advertise sale or new seasonal items, magnets can be easily altered by staff not trained in professional installation. Magnets are also great for [...]
You have your mission statement written, and the perfect tagline all picked out. Most people's first step to building your company's visual identity and brand is the selection of your company logo. This important visual image projects to the world what your company represents, and needs to function well in different contexts; website, letterhead, business [...]
Looking for alternate signage ideas for your product? The floor is often the perfect place to add to your message and literally stop consumers in their tracks. Every retail space has a floor, and each floor is a potential advertising canvas. By utilizing floor space, these graphics can be used as a directional tool to [...]
The successful promotion of a company’s product line depends on effective marketing and presentation. It is vital for a product to be advertised in such a way that grabs the audience’s attention and also creates brand recall among customers. Most companies are looking for an approach that will give them the best return on their [...]
In a downturn, advertising budget cuts are the wrong move. Use these two print display strategies to maximize the impact of advertising dollar instead.
Macy's has done an excellent job over the years of developing and defining their brand. The word Macy's immediately invokes a higher level of style and class. Part of the reason for that is their focus on quality marketing material. They seek out only the best imagery and equipment to produce their point of purchase [...]
The technology that runs the LightJet has been repeatedly recognized as having a superior imaging quality over other output devises. This also true when it comes to long lasting Duratrans printing. Backlit advertising is frequently utilized by marketers because of its ability to captivate people's attention. Bright vibrant colors that don't fade in a couple [...]
This video put together by Ryan Uhrich and Marcos Ceravolo at the Vancouver Film School is a entertaining illustration on how typography is used in design. The placement of text is a key part of what makes an effective visual graphic. If done wrong, the impact and your emphasis are lost. It is a well [...]
I came across this blog today authored by C.B. Whittemore: Flooring the Consumer. Although her business is floor finishing, she has many great posts on all aspects of marketing and consumer satisfaction in the shopping experience. In her own words: As Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber, I track consumer trends and am [...]
