Category: Brand Marketing

The importance of high quality images in brand marketing cannot be overstated. In this category you’ll find examples of how Artisan HD’s print products can boost your marketing campaigns. Get ideas for how to use various products and see how large format prints can bring your brand to life. Read case studies and see real examples of our work. Here you can also read about Artisan HD’s Brand Ambassadors and see examples of their work. Learn why these professional photographs have chosen Artisan HD as their printing partner.

How To Maximize Your Advertising Dollars
How To Maximize Your Advertising Dollars

Advertising, Banners, Brand Marketing, Business Best Practices, Marketing, Wallpaper, Window Film and Window Graphics

How To Maximize Your Advertising Dollars

In a downturn, advertising budget cuts are the wrong move. Use these two print display strategies to maximize the impact of advertising dollar instead.

LightJet is the secret to Macy’s marketing success
LightJet is the secret to Macy’s marketing success

Advertising, Brand Marketing, Marketing

LightJet is the secret to Macy’s marketing success

Macy's has done an excellent job over the years of developing and defining their brand. The word Macy's immediately invokes a higher level of style and class. Part of the reason for that is their focus on quality marketing material. They seek out only the best imagery and equipment to produce their point of purchase [...]

Long lasting Duratrans prints
Long lasting Duratrans prints

Advertising, Brand Marketing, Marketing

Long lasting Duratrans prints

The technology that runs the LightJet has been repeatedly recognized as having a superior imaging quality over other output devises. This also true when it comes to long lasting Duratrans printing. Backlit advertising is frequently utilized by marketers because of its ability to captivate people's attention. Bright vibrant colors that don't fade in a couple [...]

Deck the halls
Deck the halls

Brand Marketing, Marketing

Deck the halls

Now that Halloween has past, the holiday retail push is on. Any store you walk past or frequent has their own display to promote their holiday merchandise. Trio Display has some great ideas on how to keep your seasonal display creative, fresh, and (most importantly) drive sales. Large graphics of winter scenes or abstracts of [...]

PMA 2008
PMA 2008

Brand Marketing, Photography, Professional Printing

PMA 2008

You may not need much coaxing to go to Las Vegas, but if you are debating whether or not to make the trip in 2008 for the PMA (Photo Marketing Association) trade show this could help you make your decision. They have released their initial list of exhibitors and booth locations. There will be over [...]

What’s in a brand?
What’s in a brand?

Advertising, Brand Marketing, Design, Marketing

What’s in a brand?

I came across this blog today authored by C.B. Whittemore: Flooring the Consumer. Although her business is floor finishing, she has many great posts on all aspects of marketing and consumer satisfaction in the shopping experience. In her own words: As Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber, I track consumer trends and am [...]

Marketing Photos/MARKETING ART « Marketing Photos with Mary Virginia Swanson
Marketing Photos/MARKETING ART « Marketing Photos with Mary Virginia Swanson

Brand Marketing, Photography, Professional Printing

Marketing Photos/MARKETING ART « Marketing Photos with Mary Virginia Swanson

Welcome to the Blogoshere Mary! Marketing Photos/MARKETING ART « Marketing Photos with Mary Virginia Swanson: "When considering the marketing of your photographs, I encourage you to aware of the current climate for marketing ART. It is my strong belief that the newest buyers of photography have been buying art for some time now, and are [...]

Expand your visual vocabulary
Expand your visual vocabulary

Brand Marketing, Professional Printing

Expand your visual vocabulary

The folks at Elf Design have a great article called The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design. It has some great points that anyone who is developing a new ad campaign for their company should consider. Here's a sampling. The elements of your visual vocabulary become a graphic language, [...]

Using Large Images to Build Brand
Using Large Images to Build Brand

Brand Marketing, Marketing, Photography, Professional Printing

Using Large Images to Build Brand

This is a great little article form "Studio Photography" on how using very large images to build an awareness campaign. Read the whole thing. Marketing Section IV - Features | ImagingInfo.com: "After seeing the success of these displays, we revamped the displays in several of the jewelry stores we work with. Morgan Jewelers and Schubach [...]

Previous 34

Your Source for High Definition Art Printing