Category: Marketing

We’ve got helpful marketing information for artists and commercial businesses alike. Here, artists will find marketing tips on creating an online portfolio, selling art online, social media marketing, and more. For commercial businesses, you’ll find information about the importance of quality printing in brand identity and visibility. Get recommendations for ideal substrates for marketing printing, like Duratrans, as well as how to utilize environmental graphics like floor and window stickers and point-of-purchase displays. Be sure to check out the case studies of our marketing printing including displays created for the San Diego Padres and Grand Canyon University.


Magnetic Attraction

For graphics that need to be swapped out or dismantled frequently magnets are a great option. Ideal for trade show booths that need to travel or retail displays that are changed to advertise sale or new seasonal items, magnets can be easily altered by staff not trained in professional installation. Magnets are also great for [...]

Building brand visibility

You have your mission statement written, and the perfect tagline all picked out. Most people's first step to building your company's visual identity and brand is the selection of your company logo. This important visual image projects to the world what your company represents, and needs to function well in different contexts; website, letterhead, business [...]

Maximize your ad space with floor graphics

Looking for alternate signage ideas for your product? The floor is often the perfect place to add to your message and literally stop consumers in their tracks. Every retail space has a floor, and each floor is a potential advertising canvas. By utilizing floor space, these graphics can be used as a directional tool to [...]

Laying out your retail space to encourage sales

Found this article in all places, Psychology Today. They analyzed how people shop and found patterns and trends in the way the average consumer navigates a store. Their findings can be utilized by retailers when designing and laying out their space to maximize and encourage sales. For example; since most people are right-handed, they tend [...]

The link between successful dating techniques and successful marketing

Tony Blei has a background as a photojournalist working for the Associated Press and has the opportunity to shoot multiple seated presidents - with his camera, I should say. He now adds that 'in the moment' style to his portrait and location photography. Tony has been in the photography business long enough to forge through [...]

Point of Purchase displays that POP

The successful promotion of a company’s product line depends on effective marketing and presentation. It is vital for a product to be advertised in such a way that grabs the audience’s attention and also creates brand recall among customers. Most companies are looking for an approach that will give them the best return on their [...]

Photographer’s survival guide

The local ASMP chapter will be holding a seminar this Thursday that could not be more timely. The 3 hour seminar entitled The Photographer's Survival Guide (for Today's Market) will be given by portfolio and marketing consultants Suzanne Sease and Amanda Sosa Stone. They will touch on many aspects of what can make your photographic [...]

LightJet is the secret to Macy’s marketing success

Macy's has done an excellent job over the years of developing and defining their brand. The word Macy's immediately invokes a higher level of style and class. Part of the reason for that is their focus on quality marketing material. They seek out only the best imagery and equipment to produce their point of purchase [...]

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