Recently I had the opportunity to talk to three photographers about using oversized images. I promised to keep some of their specifics close to the vest, but I do have permission to share these ideas with you all.
Steve is a portrait photographer in Utah. His work is very high-end and his clientele is definitely in the wealthier strata. Steve says that he sells very few large images, most of his clients prefer medium sized prints and book presentations. However he uses the big images in his studio to drive interest. In the waiting room there are 6 48×72 images that are imposing to say the least. He has thirty of the large images and they are easy to change out so he makes sure that there is a constant rotation of images in the waiting area. It would be amazing if anyone would see the same set of images as they visited his studio.
Lawrence shoots architecture in the central valley of CA. He travels over large areas to do a wide range of work from high-dollar real estate shots to tenant improvement shots for brochures. His work is nearly always a rush, and his clients are nearly always busy. He uses the large prints (16×20 and 20×24) as gifts for the clients he shoots for. With 16×20’s running under $16, Lawrence can make quite an impression on a client for very little cost. He likes keeping clients better than finding them.
Brian shoots model composites, portraits and actor headshots in Sacramento. He is just starting out in the business and wants to grow as fast as possible. He uses large images 30×40 and over to show at some boutiques and restaurants in the area. The work is dramatic and colorful and the venues welcome the work for their walls. He reports that this strategy is working better than he thought it would, driving work to him weekly.
Big images have an impact which can produce very strong feelings and responses in the viewer. Used with some ingenuity, they can greatly increase your bottom line.
How do you use large images? Let us know if you get a minute.