When it comes to marketing, don’t be color blind

I think we all know by now that color can effect your mood. Which can also effect your buying decisions. The people at Color Matters have accumulated massive amounts of data concerning how we perceive color and its impact on our daily lives. Take advantage of their research to help you improve the power of recognition and persuasion in your promotional signage.

1. Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing:

92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.

When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products. Source

2. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Source: CCICOLOR – Institute for Color Research

3. Research by the Henley Centre suggests 73% of purchasing decisions are now made in-store. Consequently, catching the shopper’s eye and conveying information effectively are critical to successful sales.

Our mission is to produce the most vibrant and colorful images possible to help you achieve your marketing goals.

2016-04-05T09:35:51+00:00 September 1st, 2006|Categories: Color, Marketing, Professional Printing|

About the Author:

Mike Goldner of ArtisanHD
With a passion for Artisan Colour's high-quality color matching and digital print process, Mike Goldner provides expert client support services on a local and national level to Artisan Colour's online print service customers who order large format, high-definition prints online direct from ArtisanHD.com.

Have a Comment or Question? We'd Love to Hear From You!