Looking for alternate signage ideas for your product? The floor is often the perfect place to add to your message and literally stop consumers in their tracks. Every retail space has a floor, and each floor is a potential advertising canvas.
By utilizing floor space, these graphics can be used as a directional tool to guide customers to the desired location in an interactive way. Strategically placed in point of purchase locations through the store they can increase sales of your product up to 30%. With a low cost per square foot to produce, and the durability to withstand high foot traffic for several months, they offer a high return making them one of the most inexpensive advertising mediums.
Floor graphics are made up using base vinyl and a specially formulated over-laminate for the floor. This over-laminate has a rough texture to prevent slipping and protects the print from foot traffic. The vinyl is easily removable and leaves no residue on the floor. Making it also easy to change out for future campaigns.
Most commonly seen in grocery stores, floor graphics can be used in many ways beyond the frozen food section. They are perfect for trade shows and special events. A logo placed at the entrance of your lobby can promote company pride and help build your corporate brand. Or create three-dimensional illusions like this image of a ‘hole’ in the ground that Publicis, an advertising agency in Brazil, created for an anti-drug campaign at Mackenzie University.
Contact an Artisan Colour representative to learn how to create your own floor graphics.
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