While surfing the net in the hopes of finding a solution for getting a custom white balance for a customers digital camera we’ve stumbled upon a company that has developed a portable, lightweight adapter that is designed to replicate the lighting effect produced by those heavy, tethered, powered studio ring flash units.
Whether you’re shooting fashion or portrait on the fly, have you ever wanted that three dimensional shadow – wrapped look that seems to come from around the subject? Well the folks at ExpoImaging have developed the Ray Flash.
The devise relies on the hot-shoe flash to generate its light and automatically takes advantage of your camera’s TTL metering. Because the ring flash light originates from a circle around the lens, it produces a virtually shadowless look on the front of your subject, while producing a soft even shadow around the edges. For you “gonzo” wedding shooters this adapter can be used as either a main or fill in light.
According to Erik Sowder, president of ExpoImaging, “It’s a great accessory tool for your strobe because it enables the photographer to easily achieve a high fashion studio portrait while on location. We here at Artisan HD think its cool because it has no electronics, batteries or flash tubes and best of all it does not require any cables.