I like the point of having several channels for selling. A website is just one channel and having shows, direct mail and gallery work add more levels of reaching the clients.

Selling: “Having decided that you want to sell your work (and why) you are ready for the next fork. How do you want to sell your work? There are basically three venues offered to you: you can sell wholesale, or through consignment, or via shows where you are personally present. I chose the third option so far, and I sell my work myself at shows. This involves direct contact with the public, long hours of presence at the show, and hard work setting up and taking down displays and photographs. I personally enjoy this approach but I realize this is not for everyone. First it is difficult to have a second ‘real’ job (I don’t). Second, you have to enjoy working with the public and answering many questions all day long (I do). Third, you have to charge sales tax and pay it back to your state. Fourth, you need to carry a relatively large inventory consisting of framed and unframed photographs in matted sizes of 8×10, 11×14, 16×20 and 20×30 or larger. The framed pieces help sell the unframed pieces so you should expect to sell more unframed than framed pieces. Your choice of frame and matting is very important and should fit the type of home decor your photographs will fit in.”

At Luminous Landscape