Dan Heller’s Photography Business Series: Selling Photographic Prints (Photo Business Books): “Think of the big-name, high-profile photographers: Adams, Cartier-Bresson, Annie Leibovitz, Wesson, Salgado, etc. You see their prints copiously in major book retailer’s photography sections, but you also see their original prints in art galleries and museums, always drawing crowds of admirers, garnering thousands of dollars per print. When photographers think of selling prints, they usually think of their works hanging in museums or galleries, with book contracts and major agency representation. Not surprisingly, it rarely happens to them. But that doesn’t mean it’s futile to try selling your art. The market for selling prints extends to everyday people too. It’s a matter of doing this analysis:
* Understand your own artwork.
* Identify your target art buyer.
* Determine where they buy.
* Ascertain their decision-making process.
* Set your price points.”