There are three main differences between vinyl wallpaper and traditional wallpaper, durability, ease of installation and cost. Vinyl wallpaper is more durable but can be slightly harder to mount (it's heavier than traditional wallpaper) and is more expensive because it's printed on a stronger material.
Wallpaper is the original wall-covering made out of sturdy paper, wall wraps are typically made out of a more durable vinyl material, and wall murals are usually painted directly onto the wall. While they all have their virtues, for a long-lasting and versatile wall-coverings wall wraps are seen as the superior choice for custom wall coverings.
Most custom print jobs are considered to be "large format" if they have at least one side over 36 inches (3 feet). Artisan HD can print up to a 10 x 10 feet and for larger prints can create several 10 x 10 prints that can be put together (most popular for wall coverings or extra-large signage of some type).