Category: Marketing

We’ve got helpful marketing information for artists and commercial businesses alike. Here, artists will find marketing tips on creating an online portfolio, selling art online, social media marketing, and more. For commercial businesses, you’ll find information about the importance of quality printing in brand identity and visibility. Get recommendations for ideal substrates for marketing printing, like Duratrans, as well as how to utilize environmental graphics like floor and window stickers and point-of-purchase displays. Be sure to check out the case studies of our marketing printing including displays created for the San Diego Padres and Grand Canyon University.

The link between successful dating techniques and successful marketing
The link between successful dating techniques and successful marketing

Business Best Practices, Marketing, Photography

The link between successful dating techniques and successful marketing

Tony Blei has a background as a photojournalist working for the Associated Press and has the opportunity to shoot multiple seated presidents - with his camera, I should say. He now adds that 'in the moment' style to his portrait and location photography. Tony has been in the photography business long enough to forge through [...]

Photographer’s survival guide
Photographer’s survival guide

Business Best Practices, Marketing, Phoenix, Photography

Photographer’s survival guide

The local ASMP chapter will be holding a seminar this Thursday that could not be more timely. The 3 hour seminar entitled The Photographer's Survival Guide (for Today's Market) will be given by portfolio and marketing consultants Suzanne Sease and Amanda Sosa Stone. They will touch on many aspects of what can make your photographic [...]

The tell tale signs of Photoshop work
The tell tale signs of Photoshop work

Adobe Photoshop, Marketing, Photography

The tell tale signs of Photoshop work

Call me jaded, but I assume any image seen in advertising these days has had some 'work' done to it. If the Photoshop work is done well, it is almost like reading fiction, you can suspend disbelief long enough to imagine a world where no one has wrinkles and even super models can stand to [...]

Always leave them laughing
Always leave them laughing

Design, Marketing

Always leave them laughing

It looks like more of our Artisan HD Big Prints have made it to Chi-Town. Comedy Sportz brings its interactive improv experience to a new location at 929 W. Belmont in the heart of Chicago. Managing Director, Greg Werstler, was in the final stages of an incredible build out that began nearly two years ago, when [...]

Deck the halls
Deck the halls

Brand Marketing, Marketing

Deck the halls

Now that Halloween has past, the holiday retail push is on. Any store you walk past or frequent has their own display to promote their holiday merchandise. Trio Display has some great ideas on how to keep your seasonal display creative, fresh, and (most importantly) drive sales. Large graphics of winter scenes or abstracts of [...]

When it comes to marketing, don’t be color blind
When it comes to marketing, don’t be color blind

Color, Marketing, Professional Printing

When it comes to marketing, don’t be color blind

I think we all know by now that color can effect your mood. Which can also effect your buying decisions. The people at Color Matters have accumulated massive amounts of data concerning how we perceive color and its impact on our daily lives. Take advantage of their research to help you improve the power of [...]

Using Large Images to Build Brand
Using Large Images to Build Brand

Brand Marketing, Marketing, Photography, Professional Printing

Using Large Images to Build Brand

This is a great little article form "Studio Photography" on how using very large images to build an awareness campaign. Read the whole thing. Marketing Section IV - Features | ImagingInfo.com: "After seeing the success of these displays, we revamped the displays in several of the jewelry stores we work with. Morgan Jewelers and Schubach [...]

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