14th Jul 2017

Metallic Heaven: Use Metallic Photo Paper to Make Your Portfolio Pop!

2017-09-12T10:48:04+00:00 July 14th, 2017|Categories: ArtisanHD, Business Best Practices, Marketing, Metallic Photo Paper, Photography, Professional Printing|Tags: |

Metallic photo paper is a great option for wall art,, but it can also make an artist's portfolio standout from the crowd to leave a lasting impression.

23rd Sep 2016

2016 Phoenix Networking Signature Event Recap

2016-10-14T09:03:57+00:00 September 23rd, 2016|Categories: Brand Marketing, Business Best Practices, Marketing, Phoenix|

This Phoenix Networking Signature Event was masterfully organized by the talented Gelie Akhenblit of Networking Phoenix and her staff. Studded with guest speakers, raffles and fun photo-events, the crowd was entertained all evening long while making valuable business connections.

1st Apr 2011

From paper prints to digital: Catalog Spree offers a new way to shop through iPad

2017-03-22T16:50:18+00:00 April 1st, 2011|Categories: Advertising, Brand Marketing, Business Best Practices, Professional Printing, Retail Display and Point of Purchase, Technology|

Padopolis has developed an iPad app called Catalog Spree. The free download offers consumers a brand new way to shop multiple catalogs in one source, much like you would when visiting a traditional brick and mortar mall or flipping through paper prints. The app lets you view product information and order directly from each company's [...]

1st Jan 2011

How to price your prints for sale

2017-09-21T21:52:15+00:00 January 1st, 2011|Categories: Art, Business Best Practices, Photography|

Pricing your art can be tricky at best. Many of our customers struggle to find their place in the market, and not price themselves out of business before they even get started. Until you are an well known photographer with celebrity clientele, like Peter Lik, commanding and actually selling your work for a hefty price [...]

1st Nov 2010

Seven simple rules to integrate your signage into your store environment

2015-11-24T14:15:48+00:00 November 1st, 2010|Categories: Advertising, Brand Marketing, Business Best Practices, Retail Display and Point of Purchase, Signs|Tags: , |

With Black Friday upon us many people are poised to do some serious power shopping. The increased traffic is a perfect opportunity for retailers to use in-store signs to their advantage. Signware manufacture, Rose Displays, wrote some great tips on things to consider about your store environment before installing your next campaign. Some of them [...]

1st Oct 2010

Designing and effective sign

2017-09-21T21:54:47+00:00 October 1st, 2010|Categories: Advertising, Business Best Practices, Design, Display Graphics, Marketing|

We love printing big graphics for customers here at Artisan Colour. We also want to make sure that the graphics we produce are effective. If the letters used for the text are too small, created with a font that is not readable, or a color that is hard to differentiate from the background, then the [...]

1st Sep 2010

Big brand colors on the web

2017-09-21T21:55:59+00:00 September 1st, 2010|Categories: Brand Marketing, Business Best Practices, Design, Marketing|

COLOURlovers recently compared the predominate colors chosen for brand identification out of the top 100 most popular websites. Blue and red with their various shades and hues top the list. Sometimes the color is chosen after many hours of market research, and other times the arbitrary can turn out to be poignant. I didn't know [...]

1st Jun 2010

Using photography to help you sell more

2017-09-21T22:03:33+00:00 June 1st, 2010|Categories: Advertising, Artisan Colour, Brand Marketing, Business Best Practices, Photography|

Our photography studio is often employed to aid in product shots that are used in catalog or online sales. The perfect image that highlights the product attributes and represents the product accurately is imperative, and part of our specialty at Artisan Colour. How the resulting images are ultimately used in print or website placement can [...]

1st Jan 2010

Building brand visibility

2017-09-21T22:19:43+00:00 January 1st, 2010|Categories: Advertising, Brand Marketing, Business Best Practices, Marketing|Tags: , |

You have your mission statement written, and the perfect tag line all picked out. Most people's first step to building your company's visual identity and brand is the selection of your company logo. This important visual image projects to the world what your company represents, and needs to function well in different contexts; website, letterhead, [...]

1st Oct 2009

How to copyright your work

2017-09-21T22:22:39+00:00 October 1st, 2009|Categories: Business Best Practices, Photography|Tags: , |

Last week the local ASMP chapter had a meeting about how to protect your images under the new copyright laws. The most significant change came with the establishment of the Orphan Works law. This law makes the image public domain if it is difficult or impossible to contact the copyright holder. With the proliferation of [...]