This month Eastman Kodak is doing the unthinkable; bringing to market a new and improved professional film. Now we all agree that digital photography is the coolest thing since canned beer, but there was a time when if you wanted to capture unprecedented detail with remarkably vivid color you just grabbed a roll of Ektar film from the fridge.
According to Mary Jane Hellyar an executive vice president with Eastman Kodak,
“This new film with ISO 100 speed, high saturation and ultra-vivid colors offers the finest, smoothest grain of any color negative film available today.”
We here at Artisan HD agree with Mary Jane when she says that photography has always been about capturing a moment or story and sharing it with just a few or with the world. However we have learned that when it comes to big prints or fine art it is often the smallest details that mark the difference between a good photograph and one that stands out and becomes memorable and more importantly sell able.
Ektar 100, scheduled for October availability, is geared for commercial photographers and advanced armatures for applications such as nature, travel, fashion and product photography where the emphasis is often on color and for photographers who need extraordinary enlargement capability when scanning and printing.
So the next time that you see a big print that seems to jump off the wall and capture your attention ask yourself, what’s film got to do with it? You just might be surprised.