Behind the Scenes Look at Pantone

Color consistency is key; in design, when building brand recognition, in conveying your message, for graphic output…the list goes on and on. The Pantone system is the recognized industry standard of color matching. Having that language of color translated and organized has become an invaluable resource to a number of businesses, including shops like ourselves who deal in accurate color representation every day.

This video gives a behind the scenes look at the Pantone process. The video was made by Base in conjunction with the release of The Plus Series, the next generation of the classic Pantone Matching System. The Plus series added 566 new colors to their matching system, a total of 5,024 in their library.

Pantone color matching printed artwork

2017-08-26T04:01:23+00:00November 1st, 2010|Categories: Color, Graphic Design, Professional Printing|Tags: , , |

About the Author:

Mike Goldner of ArtisanHD
With a passion for Artisan Colour's high-quality color matching and digital print process, Mike Goldner provides expert client support services on a local and national level to Artisan Colour's online print service customers who order large format, high-definition prints online direct from

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