Color consistency is key; in design, when building brand recognition, in conveying your message, for graphic output…the list goes on and on. The Pantone system is the recognized industry standard of color matching. Having that language of color translated and organized has become an invaluable resource to a number of businesses, including shops like ourselves who deal in accurate color representation every day.

This video gives a behind the scenes look at the Pantone process. The video was made by Base in conjunction with the release of The Plus Series, the next generation of the classic Pantone Matching System. The Plus series added 566 new colors to their matching system, a total of 5,024 in their library.

Pantone color matching printed artwork