Category: Marketing

We’ve got helpful marketing information for artists and commercial businesses alike. Here, artists will find marketing tips on creating an online portfolio, selling art online, social media marketing, and more. For commercial businesses, you’ll find information about the importance of quality printing in brand identity and visibility. Get recommendations for ideal substrates for marketing printing, like Duratrans, as well as how to utilize environmental graphics like floor and window stickers and point-of-purchase displays. Be sure to check out the case studies of our marketing printing including displays created for the San Diego Padres and Grand Canyon University.

Long lasting Duratrans prints
Long lasting Duratrans prints

Advertising, Brand Marketing, Marketing

Long lasting Duratrans prints

The technology that runs the LightJet has been repeatedly recognized as having a superior imaging quality over other output devises. This also true when it comes to long lasting Duratrans printing. Backlit advertising is frequently utilized by marketers because of its ability to captivate people's attention. Bright vibrant colors that don't fade in a couple [...]

Always leave them laughing
Always leave them laughing

Design, Marketing

Always leave them laughing

It looks like more of our Artisan HD Big Prints have made it to Chi-Town. Comedy Sportz brings its interactive improv experience to a new location at 929 W. Belmont in the heart of Chicago. Managing Director, Greg Werstler, was in the final stages of an incredible build out that began nearly two years ago, when [...]

Deck the halls
Deck the halls

Brand Marketing, Marketing

Deck the halls

Now that Halloween has past, the holiday retail push is on. Any store you walk past or frequent has their own display to promote their holiday merchandise. Trio Display has some great ideas on how to keep your seasonal display creative, fresh, and (most importantly) drive sales. Large graphics of winter scenes or abstracts of [...]

Typographics
Typographics

Advertising, Design, Graphic Design, Marketing, Typography

Typographics

This video put together by Ryan Uhrich and Marcos Ceravolo at the Vancouver Film School is a entertaining illustration on how typography is used in design. The placement of text is a key part of what makes an effective visual graphic. If done wrong, the impact and your emphasis are lost. It is a well [...]

What’s in a brand?
What’s in a brand?

Advertising, Brand Marketing, Design, Marketing

What’s in a brand?

I came across this blog today authored by C.B. Whittemore: Flooring the Consumer. Although her business is floor finishing, she has many great posts on all aspects of marketing and consumer satisfaction in the shopping experience. In her own words: As Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber, I track consumer trends and am [...]

When it comes to marketing, don’t be color blind
When it comes to marketing, don’t be color blind

Color, Marketing, Professional Printing

When it comes to marketing, don’t be color blind

I think we all know by now that color can effect your mood. Which can also effect your buying decisions. The people at Color Matters have accumulated massive amounts of data concerning how we perceive color and its impact on our daily lives. Take advantage of their research to help you improve the power of [...]

Using Large Images to Build Brand
Using Large Images to Build Brand

Brand Marketing, Marketing, Photography, Professional Printing

Using Large Images to Build Brand

This is a great little article form "Studio Photography" on how using very large images to build an awareness campaign. Read the whole thing. Marketing Section IV - Features | ImagingInfo.com: "After seeing the success of these displays, we revamped the displays in several of the jewelry stores we work with. Morgan Jewelers and Schubach [...]

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